From the outside it looks kind of boxers NYC sports bar you can find in suburban strip mall. Large window reveals 14 flat-screen TVs, two pool tables and a dartboard. Inside the men's sit atop suits covered with vinyl, stools, fidget with their BlackBerrys (RAMBUS) and swill beer pints – served by Bartenders in their underwear. It was named after the sweet science of boxers, but style skivvies prefer to its clients.
Less than a year after the opening in the Flatiron District of Manhattan, boxers became a pioneer in the gay sports bar movement. Equal parts General pub and gay boite has Lady Gaga its speakers and Knicks games on your TV. "sports theme allows people to be comfortable," says Bob Fluet, co-owner, who met his business partner, Rob Hynds, in gay softball league. Both realized that while the gay community had plenty of nightlife, it lacks the old-fashioned drinking, where the guys with the root for the home team. "I don't want to go into some fancy lounge and drink martinis," says Hynds. "Or end up in leather bar." Yet it works: whereas the boxers opened in April 2010, "says Hynds, sales are tracking 45 percent over their original forecast.
In the last few years, almost a dozen sports bars gay clientele opened throughout the country, including the crew in Chicago, Fritz in Boston, gym Sportsbar in Los Angeles, the score of the Bar in the Columbus, Ohio and Woof to in Madison, Wis. — which has no official relationship to Woofs in Atlanta. A sudden success has even surprised some of the owners. "Quite frankly, we had no idea that gay men and women really loved the sport," says Jennifer Morales, Marketing Director vyhnaly sports bar, Fort Lauderdale, who recently again after the reconstruction of 1,000.
The bars are ko?ist?ni rare demographic group with increasing amounts of disposable income. The exploration company Witeck Combs communications puts the purchasing power of the adult population (LGBT) gay and Lesbian Gay Bisexual Transgender on 743 billion dollars from 732 billion dollars in 2009. With a large population of metropolitan areas and more households without children of gay Sports fans are truly the perfect customers of Austria on Wednesday evening.
There is a pioneering artist, Sergei at the Sports Bar is open for the street in Washington, D.C. in 2007. It was designed specifically to appeal to hard-core Sports fans and pleasantly rough, loyal and decor features a mix of team trophy, and pictures, Abercrombie & Fitch models (and). Traffic increased 30 percent a year, "says owner Douglas Warren Schantz. "I'm not even a fan of sport; Only I have plenty of experience in marketing and advertising, "says Schantz prior career at Ogilvy & Mather. "You can't just open a stereotypical gay bar and expect that one set of people. This group is already been specified. '
Schantz, intentionally insert words "sports bar" on behalf of its facilities to support the search the Internet neighborhood-and attract a potentially fearsome heterosexual. When Sergei brims, and at night the CROWD strivers, who want to drink vodka sodas down town – a popular gay Dance Club of Washington-his, hosts the fans during the afternoon of neighborhoods. Schantz is expected to settle his sixth and final, the investor for a further year.
The key for every panel has been striking the right balance to gays and fans. "Because we are gay bar, people call asking about karaoke, live bands and drag," explains Morales party. "I'm just scream, ' no! Sun! Sun! "We've filled the space, where we are all about sports." She also insists that it has delayed the additional stereotype vyhnaly gay bars: this is the training of its staff, who will be in addition to the friendly, it replaces the haughty attitude of some workers may have developed on the attractive clubs. An appealing one kind of clientele without alienating other is complex. "I feel like the Olive Garden gay bars," says Kevin Teague, 34-year-old architect, who recently visited the boxers afterwork meetings. "Is a nondescript bar gay bland."
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