Post match celebrations and the boozy liqueur-sponsored sports events is set to cause a stir next month.
New Zealand is leading in the world to study and discusses the complex relationships between sports and alcohol.
The Conference of the Massey University joins Government officials, experts and interested in the research area of Albany from February 9 to 11.
Massey School Sport and exercise Manager, Associate Professor Steve Stannard, said that the Conference aimed to invoke discussion on the role of alcohol, he played in the sport.
"Is that the attention of people to the good relations and problems between alcohol and sport – and this is really coming to the Rugby World Cup.
Fans could be flooded in the advertising of alcohol from the sponsors. High profile players is also known that approaches the captions for the alcohol binges during major sports tournaments.
But Dr Stannard he said attitudes to alcohol in elite sports has to change because he attended the first Conference alcohol and sport in 2005.
Sports clubs have been increasingly sensitive to negative coverage about the boozy behaviour of players and teams as a result of the move to alcohol and the effect on performance and use.
The latest research, Massey University revealed that even a moderate amount of alcohol will have the effect of the renewal of the athlete, the loss of muscle performance in those who consumed alcohol.
Australian Football League was between sports clubs, the use of that research to improve the performance and the post-' match ' behavior.
Dr. Stannard recommended athletes builds three drinks to avoid hindering their regeneration.
"If you have three drinks and that certainly does not compromise the recovery go days and days later," he said.
The controversial subject of the prohibition of alcohol companies from the sponsorship of sports events should also be debated at the Conference.
"A lot of people would say, sports clubs and small munitions would all sponsored local hotel would cease to exist."
Dr. Stannard said, when it was banned tobacco advertising do not cause disaster sports.
"I'd feel that Sport is larger than the alcohol."
Dr. Stannard he said that New Zealand was the only country to hold Conference on alcohol and sport.
Name, needs to ask the question is where is the balance between a healthy, happy, the functioning of the sports environment and the role of alcohol consumption and sponsorship.
NZ alcohol Advisory Council Chief Executive Gerard Vaughan said that the Conference would be an excellent forum to generate and build on initiatives to reduce the damage of alcohol in the field of sport.
"You is a great opportunity for people interested in alcohol and sport come and share their work and more."
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